Connection Model is a resource for marketers looking to grow their businesses online. Many marketers have grown weary of traditional outbound marketing approaches (trade shows, telemarketing, traditional advertising, etc.) and have experienced ever-increasing costs, declining results, and unprofitable metrics for customer acquisition and qualified lead generation. Connection Model exists to serve these marketers and present genuine alternatives: smarter, more efficient methods for acquiring customers and generating leads.

There is no one magic bullet. And Connection Model doesn't represent or advocate just one alternative approach.

Rather through a consultative line of questioning and research, a principal of Connection Model will present tailored recommendations just for your business, without any obligation on your part.

What kinds of alternatives?

Among the alternatives commonly recommended (subject to the needs of each individual business):

Search:

• Search Engine Marketing Assessment and Audit
• Search Engine Optimization (SEO) Ongoing Planning and Execution
• Search Engine Marketing (PPC) Ongoing Execution, Measurement and Analysis
• Video Search Engine Optimization (VSEO)

Social Media:

• Blogging Strategy and Execution
• Inbound Link Strategy
• Bookmarking Strategy and Execution
• Social Media Presence and Interaction

Word of Mouth:

• Online Tracking and Measurement of Word of Mouth (WOM)
• Word of Mouth Enablement and Growth Strategy and Execution