Connecting with customers is a goal of every business organization, and for lots of reasons. Satisfied customers tell others. They remain loyal. They spend additional money with your business.

But while it’s a goal, it’s not usually a priority. We’ve all seen marketing plans where the intentions to implement good loyalty and retention programs are there, but when the budget pressure mounts, they’re typically the first programs to get cut.

Why?

It’s harder to make a case for the value of future revenue than it is to prove the value of a new, incremental customer, so acquisition marketing usually wins out.

Social Media and Blogging have changed all of that.

It’s now possible to create and foster a community surrounding your business on a fraction of the time and expense of years past. Business Blogging is one of the fastest growing segments of marketing, and its impacts are being measured, quantified and proven by leading businesses around the globe.

In a study of businesses already engaged in blogging and social media, conducted by HubSpot late in 2008, The State of Inbound Marketing, respondents revealed that 75% viewed their company blog as “useful”, “important” or “critical” to their business.

The time to create and implement powerful, community-building programs to retain and nurture your existing clients is now. If you need some great ideas or some help getting started, drop us a line at This e-mail address is being protected from spambots. You need JavaScript enabled to view it