Connection Model is pleased to share highlights of HubSpot's newest software release
What is HubSpot? It's Easy, integrated, powerful marketing software.
HubSpot is the next generation marketing software platform. HubSpot makes the difficult easy, and the impossible possible. It's the only marketing system you'll ever want or need.
Contacts: Finally, a centralized marketing database.
For years, marketers have lacked a single, centralized database. We've had to manage multiple lists, and put up with the need for constant downloading, merging, deduping, and uploading. With HubSpot 3, you'll have the most scaleable, powerful marketing database ever created. No other system lets you maintain and work with all this data. It's the only database you'll ever want or need.
- Lead Intelligence Timeline: Track every page view & form submission for each and every lead.
- Social Media: Automatically look up and track social interactions.
- Custom Fields: Create, capture & upload custom fields.
- Smart Lists: Build dynamic segments based on each and every field, download, and event.
Workflows: A new way to segment and nurture your leads.
As a marketer, your most valuable asset is your marketing database. But your database is only as powerful as you make it. HubSpot 3 makes it easy to build targeted segments and workflows based your contact information, lifecycle stage, and behavior -- which in turn lets you nurture them effectively through your entire sales and marketing process.
- Segments: Use smart lists to create targeted segments and automatically nurture them.
- Email: Trigger emails based on downloads, property changes, pageviews, or clicks.
- Update: Use workflows to update contact properties and add or remove leads from lists.
- Score: Create customized lead scores based on lead activity.
Landing Pages: It's easier than ever to build great landing pages.
Landing pages are your best means of capturing inbound leads. And as a marketer, you need to create a lot of them. HubSpot3 makes it even easier to build beautiful, testable, analytical landing pages that are designed to help you increase conversions and drive campaigns.
- Easy: Easy to create, no HTML required. Build new landing pages whenever you want.
- A/B Testing: A/B test your landing pages to increase conversions.
- Design: Beautiful responsive templates that have been tested across browsers and mobile devices..
- Analyze: Analyze your landing page conversions and improve your performance.
- Launch: Use integrations with email and social media to launch campaigns directly from your landing pages.
Smart Fields: Get the data you need with shorter forms.
Your prospects, leads, and customers should never have to fill out the same form twice, and now they won't have to. HubSpot 3 introduces a long requested feature: the ability to hide form fields if a lead has already given you that piece of information. In other words, HubSpot 3 makes your forms smarter.
- Hide Fields: Set "smart" fields on each form to hide them from leads who have already filled them out.
- Convert: Shorter forms mean higher conversions.
- Capture: Keep your forms as brief as possible, without losing any vital information.
Smart CTAs: Personalize offers for each visitor.
Customizing your leads' experience doesn't have to stop at email. As a marketer, you should be able to control the content and types of offers that your prospects, leads, and customers see on your site. HubSpot 3 gives you the same power as Amazon or Netflix has to segment your leads and choose which offers to show them on your website. This represents a huge step forward for marketers everywhere.
- Segment: Create dynamic segments based on data and behavior.
- Customize: Automatically shift your CTAs to reflect the interests of whoever is looking at them.
- A/B Test: A/B test your CTAs, find out which messages increase clicks and conversions.
Social Contacts: Turn social media into a powerful channel.
Are you tracking every social interaction you have with your leads? HubSpot 3 not only lets you track every click on a link in a social message, it also lets you use that data to segment leads and trigger emails. Welcome to the first social media tracking system of its kind.
- Lookup: Automatically look up social information for your leads.
- Listen: Listen to chatter and track clicks on all of your social posts.
- Segment: Segment your leads based on the social activity.
- Trigger: Trigger emails, update profile information, and adjust your lists based on social interactions.
Email Marketing: The next generation of email for marketers.
Now more than ever, it's important to send emails that are relevant to your leads. HubSpot 3 is the only email platform connected directly to your marketing contacts database, so it can make your content more personalized and your emails more likely to be opened and acted upon by your leads.
- Build: Quickly and easily create well designed, effective emails.
- Personalize: Target specific segments and personalize your sender, subject, and message body content.
- Design: Build your own custom email templates or use one of our mobile-friendly templates.
- Analyze: Track delivery, opens, and clicks and maintain engagement records for every contact.
Salesforce Connector: Keep a strong connection to your CRM.
HubSpot has a long history of working with Salesforce.com. In fact, Salesforce is one of our investors. Now HubSpot 3 brings you an even stronger Salesforce.com connector than ever. And we've got a whole lot more planned for your Salesforce integration, so stay tuned.
- Closed Loop Reporting: Track closed leads from Salesforce.com in HubSpot and keep tabs on your marketing ROI.
- Choose Who to Sync : Create Salesforce.com inclusion lists and only send the leads you choose to Salesforce.com.
Analytics: Fully integrated analytics, built for marketers.
The marketing analytics tools in HubSpot 3 make it easy to calculate the ROI of everything you do in your marketing universe. Every channel and every touch point with your prospects is boiled down to the most important metrics - the number and quality of leads and customers it actually drives - and it all happens automatically.
- Sources: Track all of your marketing efforts, both online and offline, in one clean, intuitive interface.
- Events: HubSpot 3's Enterprise package features powerful event-driven analytics, allowing you to easily track even the most granular activities on your website.
- People-centric: In HubSpot, real people live at the center of your marketing analytics. Build segments and personas, and begin to understand the real people behind the numbers.
Mobile App: Do your marketing anywhere, no computer required.
You're a busy marketer. You jump from meeting to speaking engagement to sales call and still need to find time to put in a full day's work. No matter where you are or what you're doing, you're expected to be "on." That's why your marketing system needs to fit in your pocket. HubSpot's mobile app was built for just that.
- Analytics: Check your marketing analytics on the fly.
- Marketing Grader: Keep up with key metrics from Marketing Grader.
- Contacts: See a view of each new lead and customer, complete with their full history of interactions with your company.
Seamlessly connected with the rest of your HubSpot tools.
Search Engine Optimization
HubSpot helps you get found in search engines by giving you a suite of integrated tools to find the right keywords, improve your on-page SEO and increase your online authority.
App Marketplace
The HubSpot app and services marketplace is the best place to find apps that plug into HubSpot and services providers who understand how to do marketing the right way. Brows from hundreds of apps and providers.