The Digital Strategists that make up Connection Model have broad direct, digital and brand marketing experience, on the client and agency side.

Recently there has been a focus primarily on improving web experiences, capitalizing on search marketing, harnessing the power of social media and exploring the measurement and optimziation for online word of mouth.

The team has provided professional services, consulting and go-to-market strategies for blue chip companies including Cisco, Nortel, Motorola, IBM, Xerox, Microsoft, ADP, fast moving Software-as-a-Service (SaaS) companies like Tealeaf, Prolifiq Software and RightNow Technologies, and important not-for-profit organizations like United Way and World Vision.

The team's Microsoft experience alone includes building out a through partner online lead generation program for Microsoft Dynamics, creation of a competitive intelligence research program for Microsoft Office Live Workspace, creating a complete lifecycle marketing program for Microsoft SPOT technology (SmartWatch), and leading an initiative to re-launch Microsoft Dynamics CRM internally.