The principals who founded Connection Model and lead the company today have their roots in direct marketing, and have served in traditional direct marketing and advertising agencies.
To us a Digital Marketing Agency leverages all things digital to drive results for businesses the same way traditional marketing and advertising is supposed to drive results using offline "real world" media.
The problem is that the old, traditional, "interruption-based" media just don't work the way they used to.
A Digital Marketing Agency also holds itself and its clients' programs to the measurability and accountability metrics that were nearly perfected in direct marketing, meaning that ideas that work get increased investment (of time and resources). And ideas that don't work? Well, they get identified rapidly and turned off in hours or days, not weeks or months.
John Wanamaker made this phrase famous: "Half the money I spend on advertising is wasted; the trouble is I don't know which half." Now, 90 years after Wannamaker's passing, we suspect that 90% of (traditional, offline) advertising doesn't work.
We choose to work in the digital realm where we can see the results of everything we do.
