Digital Marketing Strategy Blog

Wikipedia Study reminds us of strong SEO fundamentals

Posted by David Carpenter on Mar 13, 2012 7:41:00 AM

Econsultancy published an interesting look at the results of a study conducted by Intelligent Positioning that examined why Wikipedia commands such powerful search marketing equity and, as a result, has such a dominant position on page one of Google for just about every search term.

I love the summary that Econsultancy pulled together as to WHY Wikipedia dominates Google results across so many competitive keyphrases:

  1. Unique and in-depth content
  2. Targeted webpages for key terms
  3. Very strong domain authority
  4. Great internal linking structure
  5. Excellent page authority
Digital Marketing Search Results

After reviewing the list, I'd like to offer up a few more:

6. Trust and credibility

7. High text-to-HTML ratio (similar to #1 above); the site relies on content, not flash, images or flashing GIFs to carry its message

8. Fresh content: There is a consistent new publishing going on each day, each hour, each minute easy

9. Lack of banner advertising; Wikipedia has resisted the lure of easy ad money in favor of maintaining an editorial leadership position

Talk Back

Please have a read of both the Econsutlancy review and the original study, if you'd like, and tell us what you think.

Topics: digital marketing strategy, Search Marketing Equity, Digital Marketing Equity, SEO, Search Engine Optimization

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